Last updated: December 27th, 2019
This article breaks down the process of how anyone in the world can set up a micro niche website in just 20 minutes or less.
Setting up a simple micro niche website will enable you to generate online income passively, without a boss, or anyone telling you what to do.
For many people, building a simple micro niche website will provide you with your first cash-flowing digital asset.
Personally, I’d much rather have a cash-flowing slice of “digital real estate” than a piece of physical real estate.
I mean, which option sounds better to you?
A home that costs you a $250,000 bank loan and makes you $800/month
A website that costs you $20 to start and makes you $800/month
Because you’re here reading this article, I think you already know the better option.
What is a micro niche website?
A micro niche website is a simple website that solves a highly-focused pain point for a consumer.
For example, on the internet there are micro niche websites that are solely dedicated to:
- Getting rid of cystic acne
- Eliminating student loan debt
- Helping people care for their aging parents
Micro niche websites revolve around a single area of focus and don’t go too far off topic.
Micro niche websites are especially useful for generating free organic search engine traffic, or SEO traffic.
Because, when people have a specific problem they’re dealing with, who do they turn to first?
People immediately turn to Google for help with solving their problems.
More specifically, people search Google for all kinds of long-tail queries.
What are long-tail search queries and why are they relevant to micro niche websites?
Long-tail search queries are essentially phrases consisting of 3, 4 or 5+ words that people type into Google on their smartphone, tablet or laptop.
Micro niche websites revolve around long-tail search queries because long-tail search queries are relatively easy to rank for.
When you create high-quality website content around long-tail search queries, this brings people to your website free of charge.
This is also called “long-tail SEO” or generating “organic search traffic.”
“Dark spots on face” is one example of a long-tail search query that would make for an awesome micro niche website.
Americans search Google for “dark spots on face” about 15,000 times per month because this is a pretty common first-world problem.
So if you think you can help people get rid of dark spots on their face (hint: vitamin C paste should do the trick) then you can build an entire micro niche website around this single topic.
Best of all, you can generate a great online income with a single micro niche web property like this one.
How does a micro niche website generate revenue?
Going into 2020, the SEO space mainly revolves around ranking for long-tail search queries (again, long-tail SEO).
Contrary to popular belief, it’s very possible to rank a website for long-tail search queries in 2020, turn the web property cash-flow positive, and keep the web property in your portfolio over the long-term…or do whatever you like with the website.
The problem is many new online entrepreneurs don’t really take the time to genuinely solve people’s pain points.
Everyone wants extremely fast results.
And results can happen relatively quickly.
But the process of turning a micro niche website profitable using organic search traffic does take a bit of time and energy.
These days, Google needs time to trust your website.
Don’t worry. Time will pass either way. Think long-term and plan ahead now.
The key is to start a micro niche website today around a pain point that people need help with and genuinely solve this problem for people to the best of your ability.
If you’re able to do this, you can most definitely monetize your web property and generate a livable income with a portfolio of micro niche websites.
How to set up a micro niche website in 20 minutes
Here are the steps you must follow to set up a micro niche website in 20 minutes or less.
Step 1. Choose a long-tail search query that will serve as the central focus of your micro niche website
I recommend spending some time with Ubersuggest or a similar free keyword search tool.
You can plug long-tail search queries into keyword search tools like Ubersuggest, and analyze how many times per month people are searching for micro-niche problems that you’re capable of solving.
You can build an entire website around search queries with as few as 500 searches per month.
But I would recommend focusing on long-tail search queries with a search volume of at least 1,000 searches per month.
Your ideal long-tail search query should get anywhere from 1,000 to 30,000 searches per month.
The idea is to make sure people are actively searching for the topic you’re about to build a website around.
Otherwise, there’s no point in building a website people aren’t interested in.
(As an added bonus, make sure that your niche has buyer intent).
You can also use Google Trends to gauge the public’s interest in a particular niche topic.
For example you can pop “keto diet” into Google Trends and it will show you historical and projected search data for queries related to the keto diet.
You can see how popular the keto diet is around the start of the new year.
But interest in the keto diet quickly declines after the beginning of the year.
I personally wouldn’t want to build a micro niche website around the keto diet because diets are trendy and disappear after some time.
The most important thing to look for is a strong future outlook for your search query.
You want to choose a micro niche that’s evergreen.
In other words, make sure that your micro niche website isn’t going to fade away into the oblivion anytime soon.
Now let’s look at a search query like “30 day weight loss” and plug this into Ubersuggest and Google Trends…
Here we can see “30 day weight loss” has a perfect search volume of 2,400 search queries per month.
Using Google Trends we can also see how “30 day weight loss” peaks in January just like “keto diet” however “30 day weight loss” receives a solid number of search queries all year long.
People will be searching Google for “30 day weight loss” plans now and 10 years from now.
We can’t really say the same about keto diets.
Building a micro niche website that’s solely dedicated to losing weight in 30 days’ time would be an incredible value proposition.
Using this example, you could pump out 20+ high-quality pieces of content related to:
- How to lose weight in 30 days
- The best fat burning exercises to lose weight in 30 days
- The best foods to eat to lose weight in 30 days
…And your micro niche weight loss website would perform extremely well over time.
Step 2. Pick a brand name for your website (domain name)
After figuring out which micro niche you want to focus your website on, you’ll be ready to choose a brand name for your little business.
Here, you want to make sure that your website’s brand name is also available to register as a domain name.
Brand names and domain names are important.
Just to be clear, you don’t have to purchase a premium domain name (like Online Heaven) for your micro niche website.
I register ordinary $10 domain names all the time.
But your domain name does have to be thoughtful and easy to spell. These are the only two rules.
Your domain name must be:
- Thoughtful (i.e. your domain name makes sense and is relevant to your micro niche)
- Easy to spell
Step 3. Launch your website
You can register your domain name and get your Managed WordPress web hosting from SiteGround at the same time.
(Online Heaven runs on a Managed WordPress web hosting plan too).
SiteGround is the easiest solution for getting your micro niche website up and running in 20 minutes.
Just use my SiteGround discount to sign up, and SiteGround will walk you through every step of the registration process.
Once again, you simply want to register a thoughtful domain name that’s relevant to your micro niche, and sign up for SiteGround’s Managed WordPress Start-up plan at the same time.
This takes just a few minutes. It’s quick and easy.
Micro niche websites vs. affiliate websites
After registering your domain name and web hosting plan, you can read more about how I build affiliate websites inside this popular tutorial.
This tutorial gives you everything you need to know about building cash-flowing web properties.
Everything inside that tutorial applies to building micro niche websites too.
The key difference is that with a micro niche website, you’re focusing on a narrow topic rather than a broad topic.
“Micro niche” means that you’re acting as a specialist because you’re creating content around a single area of focus.
You want to think in terms of:
- Dark spots on face (micro niche) vs. dark spots (broad niche)
- Portugal breaking news (micro niche) vs. international breaking news (broad niche)
- Best portable air conditioners vs. air conditioner reviews
Keep your website’s topic niche so that you can rank in Google more easily and build stronger rapport with your readers.
When your website’s readers perceive you as an expert with real-world experience, your website is going to perform very well.
How to monetize micro niche websites
Micro niche websites are best monetized using affiliate links.
However, you can broker private advertising deals with as few as 2,000 pageviews per month.
Focus on creating high-value content and generating traffic to your website first…then you can think more about monetization in a few months time.
Just as a side note: It helps to take it easy on the affiliate links in the early days of building your website. You can always add more affiliate links to your website later on, and start monetizing your website in a few months time. It’s sometimes difficult to gain traction if your website is fully-loaded with affiliate links early on, because this can come across as overly aggressive. Keep your website clean in the early days. Later on, you can integrate all of the affiliate links and advertisements you want.
Focus on getting people’s attention, solving people’s pains and delivering evergreen value
The key to building a great micro niche website comes down to three factors:
- Get people’s attention
- Solve people’s pains
- Deliver evergreen value
If you can do these 3 things, you’ll have no problem building a profitable micro niche website.
This concept is so simple but people try to shortcut this process all the time with all kinds of tricks and hacks.
If you can just commit to this process, and focus on these 3 factors, your website will eventually generate revenue and you’ll come out ahead in the long-run.
There’s literally no way to fail at this unless you violate one of these 3 factors.
- Get people’s attention by building a high-value micro niche website that genuinely helps people solve whatever problems they’re searching Google for
- Solve people’s pains by offering real solutions that work
- Deliver evergreen value by creating website content that will be relevant 2 to 10 years from now
Nail this process today so that you can enjoy a mini retirement one year from now.