Last updated: December 27th, 2019
When you focus on delivering a high-quality product or service to a target demographic, you’re giving people energy.
You’re flowing energy outwards rather than consuming it.
Mastering flows of energy is key to all success in business.
How do I know this?
If you outflow all of your energy in a single direction, in a proven market, with a proven offer, your business will eventually generate dollar bills.
This is the winning formula.
You give a target demographic 10x more energy than you expect in return, and you do this consistently, for a long enough period of time, so that you develop a reputation around your ability to overdeliver an abundance of energy.
Energy is anything and everything.
When I recommend giving people an “abundance of energy” you can interpret this however you like.
Connor McGregor sold audiences using energy.
Whole Foods sells energy.
Hollywood sells energy.
There’s no right or wrong way to sell energy.
If you can just outflow your energy in a single direction, for a long enough period of time, you will eventually cultivate enough energy to make an impact in your market, and earn money as a result.
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