Last updated: December 27th, 2019
Organic traffic is a really interesting topic.
On one hand, search engines and social media networks need organic traffic for their businesses to thrive.
If Google and YouTube stopped promoting organic content, those digital ecosystems would no longer work very well.
On the other hand, Google’s Search Engine Results Pages (SERPs) are now loaded with paid advertisements.
In my mind, it’s understandable why so many people say organic traffic is dead or dying.
Google is essentially a paid advertising platform in 2020.
I personally don’t have an issue with this because I’ve used Google Ads with excellent results.
Rather than complain about how organic traffic is dead or dying, it’s best to just adapt with the times.
But as I mentioned above, organic traffic is still a necessary component for just about every major platform online.
So I don’t see organic traffic going away anytime soon.
But let’s break this down further and explore whether organic traffic still matters in 2020 or not…
Comparing organic traffic vs. paid traffic in 2020
Here’s a quick comparison of organic traffic vs. paid traffic and the importance of these traffic channels.
Organic traffic is free attention. You don’t have to pay anything for someone to see your message.
Paid traffic is paid attention. You have to pay for people to see your message.
Based on my experience, both organic traffic and paid traffic can be highly-effective in 2020.
Paid traffic is essentially the fastest way to make money online in 2020.
When you pay for instant traffic, you get immediate results.
Organic traffic can be a slow process. It’s a process of building trust over many months or even years.
This is why I’m in favor of both organic traffic and paid traffic.
Algorithms favor outstanding organic content
If you can create truly unique content that adds genuine value to people’s lives, people will eventually discover your content organically in Google, Bing, YouTube, Pinterest, Twitter or any of the other major traffic channels…
Outstanding content is the big secret to making organic traffic work in your favor.
Good content isn’t good enough.
You have to publish a lot of outstanding content to get noticed in 2020.
Remember that algorithms use machine learning to assess how people respond to your content.
The quality of your audience matters a lot
Another key factor to take into consideration is the quality of your audience.
Take a look at Google’s business model and you’ll quickly discover that Google drives revenue from paid advertising.
Google likes website content that makes it easier for them to run paid advertisements.
If your content speaks to an audience that buys stuff online, there’s a good chance your content will have an edge in the search engines.
There’s a reason why my first affiliate website was a beauty website that catered to women…
Now that’s just Google.
Other platforms like Pinterest or Facebook might use different algorithms that promote different types of content.
This is why it’s best to focus on one traffic channel and master that traffic channel really well.
Would your website matter if Google no longer existed?
This is a fun one to think about.
If your website would be irrelevant without Google, you’re in serious trouble.
You can’t depend solely on organic traffic from Google in 2020.
SEO is like adding a cherry on top of the ice cream.
SEO is something that definitely helps you get attention online.
But it’s definitely not the most important factor to consider.
Do you even need a website to generate organic traffic in 2020?
I’ve seen popular Twitter accounts generate tons of organic traffic and capture that traffic by adding a link to their email list in their Twitter bio.
It’s clear that you don’t even need a website to take advantage of organic traffic in 2020.
But you do have to capture organic traffic, and build lasting relationships with those people.
Building lasting relationships with people is the future of internet marketing.
It doesn’t really matter how you accomplish this.
I’m personally a big fan of owning a website that makes it really easy for people to find you forever.
For example, my website Online Heaven will continue to grow in value over time, and people will always be able to find me online.
On platforms like Twitter or Pinterest, your accounts can always be shut down, and your traffic channels will be cut off.
You ultimately need to create your own ecosystem online and offline
People often look at organic traffic through a small lens.
Many people see organic traffic as a way to “game the system” and score some short-term profits.
In reality, the only way to truly “game the system” is to create your own ecosystem both online and offline.
If people value what you bring to the table, they will remember you.
And when people remember you, they will find a way to keep in touch with you through Google, LinkedIn, Email, WhatsApp or in real life.
It’s time to forget about organic traffic and start thinking about building lasting relationships with people.
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